Rosie Huntington-Whiteley has been conspicuously absent from fashion month so far (although we expect to see her back on the Balmain catwalk in Paris next week), however the 27-year-old more than made up for it at the launch of a pop-up boutique for Coca Cola's new drink, Coca Cola Life today.
Bringing some serious glamour to the day's proceedings, the model flashed some flesh in an unusual white cape-dress hybrid, tied at the waist with a black ribbon, which she teamed with a pair of towering strappy Giuseppe Zanotti Design shoes.
Wearing her long blonde hair loose around her shoulders, and with her make-up kept to a minimum, Rosie looked better than ever. And given how busy she's been of late, we reckon that's no easy feat. The Devon-born model and actress attended the Inspited By Women launch party in New York the night before last, and also recently unveiled her latest Rosie for Autogrpah underwear and loungewear collection for Marks & Spencer.
Still, as someone who is contantly photographed looking immaculate in the airport after yet another transatlantic flight, we're sure looking effortlessly glamorous on not much sleep is something Rosie H-W has become a dab hand at.
We could really do with knowing her tricks of the trade, because coffee and sunglasses isn't going to cut it forever...