We can't think of a better way to start the week than with the news that the Robert Pattinson for Dior Homme Parfum campaign has, finally, been officially unveiled. Hooray!
Simply entitled The Film, the full length trailer is directed by Romain Gavras, known for producing gritty music videos for the likes of Kanye West and M.I.A., and features over a minute of stylish Robert Pattinson footage set to a background of Led Zeppelin's Whole Lotta Love.
We get to watch our favourite Brit actor play the dapper man about town who embarks on a passionate love affair with his on-screen companion - beautiful blonde model Camilla Rowe, best known for being the face for Chloe fragrance and more recently starring in campaigns for H&M, Rag and Bone and Gap.
Featuring all the sneak-peek pictures we've been treated to for the last few weeks, Robert styles some seriously sharp suits and shades as he shows off his unusually trim hair, while whisking Camille Rowe around an all-American landscape as they hit the city and take a spin on the beach.
Speaking about the campaign - his first ever turn as the face of a fragrance - Rob admitted that he's turned down many an offer before, but, "Dior came up and I felt right. It was a big decision..."
Read Robert Pattinson's full interview in the InStyle October issue - on sale now - and see the new film for Dior Homme in all its glory at www.diorhommeparfum.com. SM
Watch why Robert Pattinson is our InStyle crush...