While the red carpet was alight with every A-lister from Emma Watson to Taylor Swift and Katy Perry to Rita Ora, the show itself proved hard to beat with performances from One Direction, Rihanna and a sneak peak at Twilight: Breaking Dawn – Part 2 presented by Robert Pattinson.
WATCH EMMA WATSON ON THE RED CARPET!
The Brits were doing their best abroad with Emma Watson working it in the style stakes wearing a Peter Pilotto Resort 2012 colourful mini with Tom Ford sandals, and One Direction, Coldplay and Calvin Harris cleaning up on the awards.
Rihanna rocked a new cropped ‘do to hit the red carpet in a slinky Adam Selman gown before taking to the stage to perform, as well as being announced winner of Video of the Year.
And other red carpet treats came in the form of Katy Perry in a glorious Elie Saab gown, Zoe Saldana in fringed Salvatore Ferragamo and Rita Ora in a white crepe gown by Stephane Roland.
See the MTV Video Music Award winners list below…
Best Pop Video: One Direction - What Makes You Beautiful
Best Rock Video: The Black Keys - Lonely Boy
Best Hip-Hop Video: Drake f/ Lil Wayne - HYFR
Best New Artist: One Direction - What Makes You Beautiful
Best Female Video: Nicki Minaj - Starships
Best Male Video: Chris Brown - Turn Up the Music
Best Electronic Dance Music Video: Calvin Harris - Feels So Close
Best Video with a Message: Demi Lovato - Skyscraper
Video of the Year: Rihanna - We Found Love
Most Share-Worthy Video: One Direction - What Makes You Beautiful