Hot on the heels of the news that Rihanna will show her River Island collection at London Fashion Week, the high street fashion store has released a video in which Ri-Ri reveals the inspirations and mood of the high street hook-up.
Talking behind-the-scenes with River Island designer Adam Selman, she explains: "I've wanted to design my own fashion line for a very long time - ever since I started loving fashion. I felt passionate about it and i felt like every time I saw something on a rack I felt like there was something I wanted to do it to change it. So, the only way to do it was to design the perfect thing for me. This is my way of doing that - teaming up with River Island."
She says her clothes are for "sassy young women," and reveals that there'll be a Rihanna for River Island look for every occasion: "My style is definitely inspired by my mood so my collection will definitely have a range of different moods, different attitudes, because I’m assuming my fans will be the same way."
We can't wait to see the high street fashion collection up close.
WATCH RIHANNA'S TEAM TALK ON HER 777 TOUR...