Her effortlessly fashionable presence may seem ubiquitous, but IT girl Alexa Chung hasn't got where she is without being choosy about which brands she puts her name to. So, it's clear that under-the-radar brand Superga are worthy of some notice, as Alexa has signed to front their 100th anniversary campaign.
WATCH ALEXA IN THE PEPE JEANS CAMPAIGN HERE
Alexa's feet will be the focus of the no doubt stunning fashion shoot, as she'll model their preppy line of rubber-soled trainers.
The campaign will be unveiled next month, and seeing as everything Ms Chung touches turns to cool, we see a footwear trend coming on!
By Hayley Spencer