Reese Witherspoon has launched a new website called Draper James
Forget winning Oscars, the real way to show you've made it in Hollywood is to set up a site flogging expensive clothes and handmade furniture.
It seems no celebrity is worth their salt these days if they haven't got a lifestyle website to their name. The first to branch out into the world of stylish e-commerce was of course Gwyneth Paltrow with her website Goop. Then Blake Lively decided to put acting to one side to launch Preserve, and now Reese Witherspoon has jumped on the bandwagon with her new website, Draper James.
Taking inspiration from her Southern roots, Reese's website (named after her grandparents Dorothea Draper and William James) stocks her very own clothing line, accessories and homewares all aimed to create the lifestyle of a proper old-fashioned Nashville lady (just like Reese).
And it looks like the Legally Blonde star is already onto a winning ticket with her new venture. It's only been live for a week, but already much of her clothing range has sold out, proving there really is an appetite for this kind of celebrity website.
Think of yourself as a lifestyle guru and want in on the action? Then here's what you need to do to create a website as successful as Reese, Blake and Gwyneth's.
1. Use the word artisan. A lot.
2. Take impossibly beautiful pictures of impossibly perfect breakfasts (do not mention that you were up all night making it and are now too tired to eat it).
3. Sell things that no-one ever thought they needed, at prices no-one in their right mind would ever pay.
4. Photograph a child wearing a knitted cardigan and headdress running in a garden. Make sure people know you made said cardigan and headdress but that it was no big deal. If you don't have your own child, borrow one.
5. Always sign your name with a flouncy signature. No surname.
6. Include personal information about yourself and family/friends that's borderline inappropriate (this will help create a special bond with your reader).
7. Create elaborate recipes for smoothies that promise to 'cleanse' and 'detoxify' and include no less than 23 ingredients. At least three should be impossible to find.
8. Make up quotes that sound inspirational, but that mean absolutely nothing.
9. Talk extensively about how much your mother/grandmother/great-grandmother taught you.
10. Devote a whole section of your site to bunting.
11. Take photos of your friends sitting about wearing nice clothes and eating cupcakes and drinking cocktails out of jam jars.
12. Include at least 13 articles on mindfulness.
13. Call each section of your website by a word that makes it unclear as to what it is. E.g. 'Food' should be 'Mouth'.
14. Sell a minimum of 27 different scented candles.
Follow these rules and we guarantee you'll have a site to rival Goop in no time...