The 37-year-old actress is working on an 'omnichannel venture which will emphasise her Southern roots and personal style.'
So we're hoping for some delicious southern-food recipes from Reese's hometown of New Orleans, and lots of tips on how to perfect Reese's flawless casual, preppy look.
Ms Witherspoon will join Gwynnie, who's website Goop has pretty much become as famous as her, as well as Blake Lively in creating a lifestyle brand.
Reese's new company so far has no name (suggestions on postcard, please) and is set to be launched in 2015.
By Olivia Marks
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