Uber-stylist Rachel’s fash-beauty-lifestyle site The Zoe Report follows in the high-heeled footsteps of Gwyneth Paltrow, who launched her lifestyle site GOOP last year. If you look carefully, Ms Z is all over the web, on Twitter, Facebook and MySpace (how does she find the time to blog and look so glam?), but this is her first dedicated official site.
The Zoe Report is only just live, with just the one tantalising entry so far, but anyone who's familiar with Rachel’s style tome Style A to Zoe (£12.99, Grand Central Publishing) will know what to expect: high doses of glamour mixed with practical advice on how to achieve it.
Our appetites have already been whetted by that first entry, under the accessories section: a pair of wham-bam-glam leopard-print Brian Atwood platform shoeboots, or, as Rachel calls them, “shooties”, explaining that "shootie = shoe + booty".
Says Rachel, "The highlight of work as a stylist is that I get to discover new and 'amahzing' finds, such as: life-altering platform pumps, apparel from insanely talented up-and-coming designers, or a mascara capable of achieving that perfect Bardoesque look" and her site is all about sharing those "amahzing" finds with lucky ol' us.
Plus, word is that she's developing her own accessories line, so we mortals can get the look of Rachel's clients such as Cameron Diaz, Anne Hathaway and Mischa Barton...
Don’t forget about your favourite fashion and celebrity website though in all the excitement... We're also on Twitter, check us out there too.
By Harriet Reuter Hapgood