If Pippa Middleton had decided to take on the #BreakTheInternet campaign like Kim Kardashian did when she released pictures of that now infamous Paper magazine shoot, we're sure she would have been just as successful.
After all, Pippa was the original bum craze-beginner when she sent the media and public into a frenzy with that particularly flattering Alexander McQueen bridesmaid dress she wore to the royal wedding in 2011.
She may be the sister of Kate Middleton, but that doesn't mean Pippa is immune to Kim Kardashian. Who is? And so, in her role as columnist for Spectator magazine (she's a journalist, FYI), Pippa has thrown in her tuppence worth into the ongoing conversation around Kim's assets.
Having had her own experience of people discussing her bum, Pippa is perhaps more well placed to speak on the matter on most. But she doesn't think that she has anything on the reality TV star when it comes to matters of the derriere.
'I must say that mine — though it has enjoyed fleeting fame — is not comparable,' Pippa wrote.
'But the Kim butt story did make me pause,' continued Pippa.
'What is it with this American booty culture? It seems to me to be a form of obsession. Kim’s aim, apparently, was to break the internet, but I’m not sure she’s going the right way about it.'
Perhaps not Pippa, but Kim did undoubtedly achieve her goal. So who's the real winner here? And do we sense a tad of jealousy? Surely not...