The Duchess of Cambridge's younger sister has registered a company with the ambiguous name of PXM Enterprises and has declared herself sole director and shareholder.
In suitably grand style, Ms Middleton's HQ is based in a townhouse near Regents Park.
As yet there's no confirmation as to what Pippa's self-titled business dealings will be, but given her venture into book publishing last year, could she be dabbling with another book deal, or perhaps there's another foody plan in the pipeline?
We're staying tuned to find out more.
WATCH PIPPA TALK AT HER BOOK LAUNCH...