Cat Deeley's warm personality and girly sense of style won over Links of London's head honchos who have named the transatlantic television presenter as their Global Brand Ambassador.
The first shots of Cat's ad campaign for the jewellery brand have just been released and she's absolutely smouldering in front of the camera while, bien sur, showing off some rather gorgeous gems.
Talking about her shoot for the campaign Ms Deeley said: "I did a photoshoot with them last month showcasing their newest pieces including their spring/summer Sweetie Collection which I've already been wearing out and about.
Creative Director of Links of London Elizabeth Galton said they selected Cat for: "her beauty and fresh London feel – something that embodies the essence of the Links of London brand."
By Pat McNulty