Proving their good-guy credentials, One Direction and Orlando Bloom have shown their support for the Enough Food For Everyone… IF campaign.
Harry Styles, Niall Horan, Zayn Malik, Louis Tomlinson, Liam Payne have starred with Orlando in the launch video for the charity campaign which aims to raise awareness of world hunger.
Speaking at the start of the clip, Harry says: "One third of children in sub Saharan Africa are malnourished."
Zayn later tells us: "Big corporations avoid paying millions to Africa every day. If we stop this, all of Africa could have enough food to eat."
It's not the first time the One Direction boys have helped promote a good cause. They are recording this year's Comic Relief charity single and also joined the 2011 X Factor contestants to record the show's annual fundraising track.
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By Kate Lloyd