Nicole Richie is the latest star to join the purple rinse brigade, as she unveiled a bright lilac new do at an even in New York last night.
The last time Ms Richie had such a drastic change in hair colour was for last year's punk-themed Met Ball, for which she went for a snowy-white quiff.
With the Met Ball 2014 just around the corner, perhaps this new wavy bob is part of Nicole's attire, although this year's fashion party is less safety pins and studs and more elegant silhouettes and suits.
Although her new hair might be a tad high maintenance, Nicole assures us her fashion sense isn't.
'When it comes to my own style, I think of myself as a jeans and T-shirt type of girl,' Nicole told us in the June issue of InStyle, out tomorrow.
'I laugh at the whole 'boho-cic' label. It wasn't a big deal to me – I just liked wearing what was comfortable.'
By Olivia Marks