PRO: Nikki joined the YouTube community in 2010, making her one of the originals on the online scene. Setting up her channel while she was at university studying Technical Arts and Special Effects (Nikki cites Art Attack’s Neil Buchanan as an early hero), she now works full time for MAC as a make-up artist. No wonder 83k subscribers are signed up to hear her concealer tips, curly hair looks and smokey eye tutorials. She gives a good guide for foundation matching to darker skin, too, as well as tutorials for Bollywood and Indian wedding make-up.
KEEPING IT REAL: Nikki isn’t afraid to talk about issues close to home, like body confidence, shyness and the struggle for perfection. As well as stunning make-up looks, Nikki’s subscribers get to see her confess her secrets, give some life advice and post TMI tags.
MAKE UP TO MAKER: Nikki launched her very own lipstick with ReelStyle.co, in a nudey pink shade that her fans couldn’t get enough of. It's no wonder the lipstick was so successful, considering the flawless looks Nikki recreates for her thousands of YouTube subscribers. Nikki is influenced by the likes of Kim Kardashian West, Beyonce and Rihanna.
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