Hot on the heels of their unveiling of Cristiano Ronaldo as their underwear spokesmodel, Armani announce Megan Fox as the new face of Emporio Armani underwear and Armani Jeans.
The Italian powerhouse seems to have an admiring grip on harnessing the finest looking talent around and having them turn every billboard into a total swoon fest (hello, The Beckham campaign) - and we are certainly not complaining.
Keep your eyes peeled for the campaign images which will be unveiled soon. You can also catch Megan camping it up a treat in the hilarious horror-comedy, Jennifer's Body, from Juno writer Diablo Cody, released on the 4th of November.
By Victoria Moss