Every year, Victoria's Secret debuts a ‘Fantasy Bra' to be showcased by a gorgeous (and lucky) model during their televised runway show, just in time for the Christmas period.
This year, it's the stunning Marissa Miller in a $3 million masterpiece.
Italian designer jewellery house, Damiani, has created what can only be described as a work of art.
The $3 million bra is studded with over two thousand white and cognac diamonds, weighing a total of 150 carats.
But the bling doesn't stop there; the Harelequin Fantasy Bra also features a very rare, 16-carat heart-shaped Champagne diamond pendant dangling from the centre.
It took a team of 15 artisans from the luxe jewellery brand and a mammoth 800 hours of hand stitching to finish the item of underwear.
Marissa will be wearing the bejewelled bra at the Victoria's Secret Fashion Show at the beginning of December. It will also be featured in the Victoria's Secret Christmas Dreams and Fantasies catalogue for those who have a spare few million pounds knocking about.
While we would love to see what it feels like wearing something worth $3million, this bra, inevitably will stay in our fantasies.
By Georgie Hindle