The Material Girl returns for a second season as the new face of Louis Vuitton.
The Madonna for Louis Vuitton campaign came about after creative director Marc Jacobs went to see the pop queen in concert. In a brainstorming session the following day he suggested her as the new face of the brand. A couple of blackberried emails later and Madge confirmed; 'I'd love to'.
With a set of uber-glamorous spring/summer advertisments, the pressure was on for the second campaign of the Madonna-Vuitton collaboration. This time we see Madge donning those now notorious bunny ears (first seen at this year's Met Ball), a wine-coloured taffeta frock with LV's huge monogrammed tote in prime position.
The addition of fingerless gloves harks back to Madge's early 80s Desperately Seeking Susan days, and serve as a little reminder that she may now be a gravity-defying yogi, but she's still our Material Girl.
The Madonna for Louis Vuitton campagin is due to be released this autumn.
By Pat McNulty
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