Vote for Lily Pebbles in the Most Outstanding Award category!

Lily Pebbles

AGE: 27


WE HEART LILY: Lily started her vlog empire in January 2010, breaking into YouTube with her channel What I Heart Today. Studying Marketing, Advertising and PR at Birmingham City University, Lily was encouraged to pick up the camera thanks to a Digital Marketing module, and we’re so glad she did. At first, Lily’s latest product purchases and tag videos pulled in 10,000 subscribers two years after her YouTube debut, but five years later, Lily boasts over 300 thousand subscribers who follow her every haul. She dropped her marketing job at GlossyBox and went vlogger full time. Not only is Lily still posting make-up tutorials and beauty buys, subscribers can now follow Lily’s jet-set lifestyle across London, Europe, America and beyond.

PEBBLES: Yep, Lily Pebbles is her real name, and she can thank her sisters for that. Pebbles is actually Lily’s middle name, given to her by her sisters when they were 7 and 10. Can you guess which cartoon they were fans of? Flinstones, meet the Flinstones…

COLLABORATE AND LISTEN: Lily teams up with fellow vlogstar Vivianna Does Make Up to host the hugely popular Beauty Chat. The duo answer questions sent in through social media, and have filmed in their homes, hotel rooms and even took Beauty Chat live in LA at VidCon. Lily has also been asked to work with the likes of Selfridges, attended movie premieres and appeared to meet hundreds of fans at BeautyCon London.

Should Lily Pebbles win InStyle's Most Outstanding Online Star award? Vote here...