Kim Kardashian's time as a blonde bombshell is over, everybody.
We spotted the reality TV star taking North West to a ballet class yesterday and there was not a strand of bleached blonde hair to be seen. Instead, the 34-year-old wore her freshly-dyed raven-hued hair scraped back from her face in a messy bun. How two weeks ago.
This time around, there was no fanfare or big reveal to herald in her new/old hair colour, unlike when she unveiled her peroxide 'do at Paris Fashion Week in front of a horde of photographers. There's not even an Instagram post (yet), and we've grown quite used to seeing pictures of Kim in the hairdresser's seat having her hair dyed.
But perhaps that was what made her go back to brunette – having to make several trips to the salon in a week to maintain that icy blonde shade is a pretty big commitment for anyone, even Kim.
And although bleaching her hair that regularly would not have put Kim's locks in the silkiest of conditions, going this dark again so quickly will potentially have made matters worse.
'Dramatic colour changes can put strain on hair so strengthen hair before you colour to stop damage in its tracks, says InStyle's Beauty Assistant, Catherine Scale. 'Go for a protein boosting treatment pre-dye like Redken’s Extreme Anti-Snap. Once you’ve gone dark it’s important to put as much moisture back into the hair as possible, try an overnight mask like Sachajuan’s Overnight Hair Repair (£35, spacenk.com).'
It's a shame, really, because we'd just about come round to the idea of Kim as a blonde.
If you're still rocking the peroxide look, and are still making numerous trips to your colourist for top up, then read our tips on how to keep your hair from being fried...