Kensington Palace have released a statement calling for photographers to stop taking unauthorised images of Prince George.
The warning to the paparazzi comes with the palace's revelation that attempts to catch the two-year-old on camera have become 'increasingly dangerous'.
'One recent incident – just last week – was disturbing, but not at all uncommon. A photographer rented a car and parked in a discreet location outside a children's play area,' it reads.
'Already concealed by darkened windows, he took the added step of hanging sheets inside the vehicle and created a hide stocked with food and drinks to get him through a full day of surveillance, waiting in hope to capture images of Prince George.
'Police discovered him lying down in the boot of the vehicle attempting to shoot photos with a long lens through a small gap in his hide.'
The statement by the Royals' communications secretary Jason Knauf continues: 'It is of course upsetting that such tactics – reminiscent as they are of past surveillance by groups intent on doing more than capturing images – are being deployed to profit from the image of a two-year old boy.
'In a heightened security environment such tactics are a risk to all involved. The worry is that it will not always be possible to quickly distinguish between someone taking photos and someone intending to do more immediate harm.'
Pretty sinister, right? And that's not all.
Jason also documents other examples of harassment where paps have pursued cars leaving the family home and been found hiding in fields and woodland on land surrounding the Duke and Duchess of Cambridge's dwelling.
'All of this has left the Duke and Duchess concerned about their ability to provide a childhood for Prince George and Princess Charlotte that is free from harassment and surveillance. They know that almost all parents love to share photos of their children and they themselves enjoy doing so,' the statement adds.
'But they know every parent would object to anyone – particularly strangers – taking photos of their children without their permission. Every parent would understand their deep unease at only learning they had been followed and watched days later when photographs emerged.'