Being one of the most in-demand models in the world right now, Kendall Jenner is used to being transformed for epic photo-shoots but it's her most low-key one to date that left us wondering if it was in fact her.
The starlet of Keeping Up With The Kardashian's fame, who coincidentally celebrated her 19th birthday this week, has done her bit for British charity Children in Need by modelling the 2014 edition of its money-raising t-shirt.
We had to do a massive double-take when we first saw the image as the model is almost unrecognisable. Wearing a roughly-chopped black crop wig, skinny indigo jeans and not a smidgen of make-up, the made-up Kendall was nowhere to be seen; instead, she looks raw and natural. Still a beaut - that's for sure - but VERY different.
Kendall wasn't the only top model to be given the unusual overhaul; Victoria's Secret stars Adriana Lima, Natasha Poli and Karlie Kloss also donned the untamed wigs and statement tee's for the campaign.
The t-shirt itself was designed for the charity by acclaimed fashion designer Giles Deacon and sees the brands iconic mascot, Pudsey the bear, being given a cool leopard print twist.
Speaking of the t-shirt, Giles said: 'I have been a huge supporter of BBC Children in Need for many years now, and was delighted to offer my support this year through the design of their 2014 t-shirt. I hope that everyone likes Pudsey’s new look, and that the public buy the tee, it really will go on to help make a difference to young lives.' Nice work, GD...
The unique limited edition t-shirts are on sale exclusively at BBC Children in Need’s online shop; bbc.co.uk/pudsey. The adult tee will set you back just £10, with at least £4.83 from every t-shirt going straight to CiN. Its also been modelled in a kids-version which retails at £7.50 with a minimum of £3.10 from the sale of every tee going to the BBC's Children in Need appeal.
Go on; do you bit and get in on the amped-up Pudsey action, just like Kendall. Dodgy wig, optional...
By Maxine Eggenberger