Who could forget Kate Middleton's now iconic midnight blue dress – designed by Daniella Helayel for Issa London. And now the designer has announced her departure from the brand.
The designer and founder of Issa has been a firm favourite of the Duchess who has worn her designs on several Royal engagements, but it will be the iconic blue wrap dress worn to announce her engagement to Prince William that will be remembered most.
The dress went on to sell out within 24 hours after Kate appeared in it at Buckingham Palace and signaled the start of the ‘Kate effect’ – seeing the Duchess’ clothes sell out and crash websites within hours of her wearing them.
Daniella Helayel had been at the company for nine years and today said in a statement: “The time has come for me to move on to focus on my art, travel and other interests.”
SEE KATE MIDDLETON IN OUR LAYERED HAIRSTYLES EDIT
Blue Farrier, who has worked at Stella McCartney and Chloe has been confirmed to take over the role.
Kate Middleton wore a similar style wrap dress in purple during her tour of Canada at a concert in Ottawa and also wore a sophisticated full-length grey Issa gown to a charity dinner in 2009.