Yep, it’s that time again — urg, can you actually believe it? — the John Lewis Christmas advert 2016 is HERE.
Buster The Boxer, as the advert is called, is the story of Bridget - a little girl who's father buys her a trampoline. He puts it up on Christmas Eve and the local animals — two deceivingly cute urban foxes, a badger, squirrel and a hedgehog — start bouncing on it, to the soundtrack of One Day I'll Fly Away performed by Vaults, with sad little left-out Boxer looking on through the glass doors. On Christmas Day, Bridget opens the door to check out her generous new present (which, unrealistically, isn't covered in fox faeces) and Boxer starts bouncing on it, much to the emoji-faced shock of the family. The message of the story being John Lewis sells 'gifts that everyone will love'.
Read: 15 Christmas Jumpers That Are Actually Really Chic
It's certainly not the tear-jerker everyone expected, but maybe John Lewis — quite rightly — though 2016 had provided us with quite enough reasons to sob. We don't really need an old man stuck on the moon or a lonely bear to make us cry, the day after Donald Trump was elected the new President of America.
Get your first look, here...
As well as inspiring people to find their perfect Christmas gift, this year the John Lewis Christmas ad holds a very special message.
The retailer has partnered with The Wildlife Trusts for the festive campaign, to help support and restore the nation's wildlife and natural habitats.
So, now it's #BusterTheBoxer v. all the John Lewis Christmas adverts since they began in 2007. Which is your favourite?
2015 - #ManOnTheMoon
2014 - #MontyThePenguin
2013 - #TheHareAndTheBear
2012 - The Snowman Love Story
2011 - The Long Wait
You know what this means? Not only is the ad going to be in your peripheral vision nonstop for the next month, but any animosity you’re feeling towards festive jumpers, hearing people talking about how many 'sleeps' it is until Christmas or seeing decorations is supermarkets is not going to be acceptable. Sorry, fellow Scrooges.
Read: 88 Christmas Gifts For Her She'll Love