Jennifer Garden at Max Mara party


Actress Jennifer Garner has been unveiled as Max Mara's first ever celebrity spokesperson for their new Autumn Winter 2013 accessories line.

Looking suitably chic at the glamourous event in New York, Jen stepped out wearing an origami-cut Max Mara dress complete with Max Mara bag. And it's a first for Jennifer too, as this marks her debut into modelling for the brands latest campaign. 


The new accessories line revolves around the unveiling of Max Mara's new JBag, a structured leather bowler bag that Jennifer Garner poses artfully next to in a camel-coloured coat in the forthcoming campaign images.

"I like the size of the JBag," Jennifer said, speaking of the statement piece. "I like that it's big enough to carry anything you want to stuff in there, but it's small enough that you won't lose your keys!"


Max Mara's chairman, Luigi Maramotti, explained why Jennifer was the perfect choice for the brand: "Jennifer Garner is a real woman, not a cover girl, not a starlet, and she has different interests - a family and values… [She] embodies the Max Mara woman. She perfectly reflects our image."

Atlanta de Cadenet, Solange Knowles and Christina Hendricks at Max Mara party

Also in attendance at the A-list event were singer Solange Knowles and model and style icon Atlanta de Cadenet, while the recently Emmy-nominated Christina Hendricks played host for the evening.

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