Looking suitably chic at the glamourous event in New York, Jen stepped out wearing an origami-cut Max Mara dress complete with Max Mara bag. And it's a first for Jennifer too, as this marks her debut into modelling for the brands latest campaign.
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The new accessories line revolves around the unveiling of Max Mara's new JBag, a structured leather bowler bag that Jennifer Garner poses artfully next to in a camel-coloured coat in the forthcoming campaign images.
"I like the size of the JBag," Jennifer said, speaking of the statement piece. "I like that it's big enough to carry anything you want to stuff in there, but it's small enough that you won't lose your keys!"
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Max Mara's chairman, Luigi Maramotti, explained why Jennifer was the perfect choice for the brand: "Jennifer Garner is a real woman, not a cover girl, not a starlet, and she has different interests - a family and values… [She] embodies the Max Mara woman. She perfectly reflects our image."
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