Jay Z To Release His First Fragrance

Jay Z To Release His First Fragrance

Jay Z is set to launch his first fragrance for men, called Gold, as part of his collection for Barneys

Jay Z's is adding perfumer to his long list of talents, as he gets ready to launch his first fragrance.

The men's fragrance, which will be known as Gold, will be released as part of his upcoming New York Holiday collaboration with Barneys, which consists of limited edition pieces from designer's including Lanvin, Balenciaga, Balmain, Alexander Wang and Proenza Schouler.

The rapper's debut scent was developed with the help of Ilias Ermenidis of Firmenich, the world's second-largest perfume company, and is described as having notes of yellow ginger, white cardamom, grapefruit and a hint of blueberry.

Speaking on working with the 43-year old rapper, Ermednidis said: 'I was impressed with Jay Z's style and confidence and was drawn to the ease with which he carries himself and all of his success.

He has a natural cool that people want a piece of. In developing 'Gold Jay Z', I wanted to capture both the vibrant ambitious part of Jay Z's charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z.'

Gold will be in three sizes and will hit Barneys' shelves on November 29, with the fragrance becoming available internationally in 2014.

Meanwhile, Jay Z's collaboration with Barneys has been mired in controversy of late, ever since the New York store was branded with accusations of racial profiling.

However, despite mounting pressure from fans and civil rights groups for Jay Z to pull out of the deal with Barneys, the musician still plans to go ahead with the collaboration, stating on his website this weekend that  he is 'waiting on facts' before making any further comment on the matter.

Jay Z insists he is not making any money from the collaboration, with 25 per cent of all profits going to the Shawn Carter foundation which offers financial help to underprivileged students.

'This money is going to help individuals facing socio-economic hardships to help further their education at institutions of higher learning,' he said. 'My idea was born out of creativity and charity... not profit.'

By Olivia Marks

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