Our new lifestyle guru: Lively's website will follow in the footsteps of Gwyneth Paltrow.

Covetable, flowing blonde locks? Check. One half of a celebrity power couple? Check. Closet penchant for macrobiotic food? Let’s hope not. When Blake Lively, 26, announced her plans to launch a lifestyle site last year, InStyle couldn’t help but get excited. Will we finally learn the secrets of cultivating those beachy waves and flawless limbs, not to mention how to bag ourselves an A-list hunk like Ryan Reynolds?

Launching on July 23rd, Lively has so far been enigmatic about the plans for her lifestyle and e-commerce website, 'Preserve', but what we have been told is to expect a curated fashion section along with a focus on food. 

The golden girl of television, known for her leading role in hit show Gossip Girl, has formerly admitted to a daily chocolate habit, so we’re hoping for a more, ahem, ‘lively’ and attainable approach to everyday dining than the one put forward by dedicated kale consumer, Gwynnie.

Will Lively’s website offer a different approach, or instead follow in the same vein as Goop? With the key concepts still unannounced, this has yet to be seen. One thing’s for sure: we can hardly wait.

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By Francesca Specter/@ChezSpecter