InStyle’s Project 13 awards are all about celebrating the new – who could have imagined that YouTube could be a career a decade ago? Now, the UK’s biggest celebrities are internet personalities, who started off with little more than a Boots make-up haul and 100 subscribers. For our Rising Star category, we’ve nominated the names you need to know now. Trust us, these guys are going to be big. 

Mr Hat is all about, well, hats. And lots of them. Starting out as an apprentice hat maker, La Touché is now a brand consultant and headwear blogger, urging people to get back to headgear and expanding his hat network across Instagram. This under-the-radar style blogger isn’t only obsessed trilbies and beanies, posting his favourite shades, shoes and scarves to @ _mr.hat’s 10.4k Instagram followers, too. Hats off to you, La Touché. 


A photo posted by Mr.Hat (@_mr.hat) on


Sylvie Hall
Sylvie debuted her travel and lifestyle blog Cotton Tales in 2014, starting out as an outlet for her love of getting away from her hometown of Leeds. Since then, she’s been to San Francisco, Croatia, New Zealand, Dublin, Bali… and so on. She’s even been able to quit her job to travel the world full time, which is basically the dream, right? Follow her jet-set lifestyle now - Sylvie’s star is definitely rising.  


A photo posted by Sylvie Hall (@cotton.tales) on


Meg Says
YouTube’s beauty heavyweights have set the standard for the next generation of beauty and lifestyle vloggers. Meg Says started her YouTube channel in 2014, posting favourites, make-up tutorials and blogging advice to 56k subscribers and 31k social media followers. There are also heaps of book recommendations, videos on women’s issues and positivity, as well as the usual beauty and fashion posts, making Meg a popular new YouTuber worth keeping an eye on. Hit follow now – you won’t regret it. 


A photo posted by Meg Says  (@megsays_) on


Vote for your Rising Star here…


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To see all the Project 13 categories and to vote for your winners, click here