Project 13: Your Best Male Style Blogger Winner Is...

Intro Deck: 

Let's hear it from the boy

Male style bloggers might not show us how to contour or the secret to mastering a fishtail braid (well, unless it's on their poor vlogger girlfriends), but 2016’s crop of male style bloggers are setting the tone for menswear today. Your ultimate Male Style Blogger is... 

Jim Chapman
Jim Chapman is part of YouTube’s biggest blogging dynasty; married to last year’s Best Beauty YouTuber winner and 2016’s Ultimate Blogging Sensation nominee, Tanya Burr, Jim is also brother to Sam and Nic of Pixiwoo (last year’s Most Established Brand winners) and twin to John of fitness vlog The Lean Machines. With all that digital talent in the family, Jim has risen to be one of the world’s top men's style bloggers, with over 7 million followers across his two YouTube channels and social media. We’ll let that one sink in… From YouTube challenges to baking nutella doughnuts, Jim’s channel is one of the best in the business.

You’re one of the most well-known YouTubers out there…how did it come about?
I graduated with a degree in psychology, but there was nothing I really wanted to do. And I just knew that a nine to five wasn’t for me. My wife Tanya (Burr) was already making videos so on a weekend I would have a go too just because I found it really interesting, really creative and a lot of fun. I had no idea that any of this would happen! I think maybe that’s why it was successful: because it was just for the fun of it. I didn’t have any ulterior motives.

What advice would you give to someone who wanted to start a YouTube channel or a blog?
Do it because you like it. I think people see what I do now and think it’s really easy. They think that they can make one video and suddenly be the next Jim Chapman or the next Tanya Burr. I’ve been doing it for five years now and there is a lot of hard graft. I mean, there’s a lot of luck involved too but I work constantly. It’s also really enjoyable, really rewarding. I don’t mind staying up all night if I’m working on a project I really want to work.


Has the attitude from the press changed in the past five years?
When we first started making videos a lot of traditional press would write articles about how cute we were. When they realised that we were getting more traffic than them, some of them turned a little bit. And then they realised that it’s better to work with us; if the YouTuber or influencer can give them credibility it can drive traffic to the magazine or the website, so now it’s come full circle and they’re more supportive again. I was lucky enough to be one of the first that happened for with my column for GQ. Working in the fashion industry has been really brilliant for me. It’s quite a tough industry to break into but I think because I come with three and a half million people it’s quite hard to ignore.

What’s the best thing that’s happened to you through YouTube?
On a personal note it’s that my wife does this too. I think if I were with someone who didn’t do what I do it would be much harder because we do odd things! A lot of relationships couldn’t necessarily handle that.

To see all the Project 13 winners, click here

Images: LUKE + NIK

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