How To Build Your Personal Brand With Your Wardobe Like Kim Kardashian And Victoria Beckham

How To Build Your Personal Brand With Your Wardobe Like Kim Kardashian And Victoria Beckham

Sometimes you need to remind everyone exactly who you are...

Kim Kardashian and Victoria Beckham are two people who probably don't need to remind anyone who they are.

But just in case you were scrabbling to remember their names, both Kim and VB were on hand to kindly remind you who they are via their fashion choices this weekend.

First up we spotted Kim at Variety's 2nd Annual Power of Women Luncheon in a top-to-toe cream look which she accessorised with a custom Olympia Le-Tan book clutch bearing an image from her wedding to Kanye West and the title: Mr & Mrs West A Love Story.

Designer Olympia Le-Tan is renowned for her book cover clutches, with the likes of Michelle Williams, Tilda Swinton and Natalie Portman all opting to carry them to various red carpet events. But while those A-listers chose to fly the flag for their favourite novels (Michelle has a Catcher in the Rye clutch, while Natalie has a Lolita one), Kim clearly thinks that hers and Kanye's untold love story is one that's worth reading too. So any authors out their looking for their next book, Kim's already provided you with a title. Perhaps it will be a modern classic.

Meanwhile, Victoria Beckham, husband David and their children were out in force at the London Marathon on Sunday cheering on Romeo Beckham who was running the mini children's race to raise money for UNAIDS and 7 Fund.


And what did VB and her brood opt to wear for the occasion? 'Team Romeo' T-shirts of course. Becuase nothing says 'we're a brand' like matching family T-shirts. And unlike's Kim's custom clutch (Olympia Le-Tan's bags retail at around the £1,000 mark), the Beckham's T-shirts are a thrifty way to let everyone know who you are. All you need is a plain T-shirt and to pop down to your local printers.

Or remember those T-shirts with the perspex pouch for Polaroids? Maybe it's time we brought those back. Wearing a selfie on your shirt might just be the next big thing...

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