We knew we were in for a high street fashion treat when images of Beyonce for H&M first emerged, but watch this behind-the-scenes video of the international superstar shooting the campaign in the Bahamas and you’ll see there’s much more to come.
Featuring choreographed dance routines, multiple outfit changes and a four elements theme, adverts don’t get much more dramatic
On working with H&M, Beyonce reveals: “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
Have a sneak peek here!