Appalling text-speak end-of-the-English-language-as-we-know-it-damn-kids-get-off-my-lawn title aside, Smirnoff's U.R. The Night totally rocks.
After events in Paris, NYC and Moscow, the big do hits London at Matter at The O2 on Friday 10 July, featuring Little Boots, the Pet Shop Boys and a DJ set from Hot Chip.
And it's entirely free! In an awesome money-can't-buy twist, you have to get creative to join in, winning tickets by suggesting themes, drinks, music...
Everything that happens on the night - that cocktail in your hand, that song being spun by DJ Tom Middleton - comes from YOU. Well, you and the other imaginative partygoers. And, as befits you 21st-century kids, to enter you just need to visit Facebook, which you do on the daily anyway, yes? (Don't worry, we won't tell your boss.)
Further fun on the night comes in the form of Underground Rebel Bingo (it's not just for grandmas), the original clothes-swap heaven that is Swaparama Razzmatazz, and a dress-up booth replete with cool outfits.
For more info and to win tickets, visit facebook.com/urthenight
By Harriet Reuter Hapgood