Gerard Butler has just bagged his first ever - how did we let that one slide? - fragrance campaign, and boy did he hold out for a good one.
Following in the footsteps of fellow Hollywood heartthrob Ryan Reynolds, it has just been announced that the 44-year-old Scottish actor will be the new face of Hugo Boss's Bottled scent, appearing in the brands TV and print campaigns this autumn.
While the announcement was made today, rumours started to circulate that the 300 star could be in talks with the brand back in February when he made a very rare and uncharacteristic Fashion Week appearance at the Hugo Boss AW14 show. How sneaky...
Speaking of their new ambassador, Guillaume Tardy, Boss Parfum's global marketing director, said that 'Boss Bottled remains loyal to the belief that success comes to the man who grasps life with confidence. Gerard Butler is that man. His road to success is a constant, ever-evolving journey, but one that he approaches with confidence and drive.'
Well known as a laugh-a-minute no matter what film he's working on, it seems Gerard's naturally likable and fun-loving attitude is what bagged him the sought-after role.
The shots are still being kept firmly under wraps but as he's been training non-stop for his new flick Gods Of Egypt - set for release in 2016 - we definitely hope Hugo Boss make use of his, erm, hard work with some torso-baring action...
By Maxine Eggenberger