FIRST LOOK: Dannii Minogue's fashion line, Project D

FIRST LOOK: Dannii Minogue's fashion line, Project D
Project D

Dannii Minogue's fashion line is set to pre-launch in Selfridges next week

Dannii Minogue has proved herself to be one savvy fashionista having paraded an endless array of fabulous dresses for her X Factor appearances. Plus she has probably the most envied bob hairstyle in the land.


So it was perhaps only natural that she pass on her sartorial expertise to the rest of us with a capsule collection of luxurious dresses to take the wearer from day to night.

Dannii has created the new line, Project D, alongside London designer Tabitha Somerset-Webb, and though the full range is being kept tightly under wraps until next week, we've had a sneak peek at a couple of the dresses. And, suffice to say, we're impressed!


Expect to see expertly cut dresses in flowing georgette and sumptuous silk, all adorned with the type of styling details we've grown used to seeing Dannii wear: think outsized patent belts, sprays of sparkles, draping and bold prints.

Dannii commented: "I hope that every woman who slips on a Project D dress will feel glamorous yet effortless. Our philosophy is to make feeling confident with your wardrobe easy. We will do the hard work and ge the details on the dresses right, so all you have to do is enjoy them."

Sounds good to us!

Join Dannii and Tabitha on Tuesday 27th April at Selfridges as they introduce the new collection to 100 lucky ticket winners. To get a ticket head to Selfridges Oxford Street at 9:30am on Tuesday for a chance of securing a ticket. You will be able to preorder the collection on the night. The range will also hit this summer.

Follow Dannii Minogue's Project D on twitter: and let us know if you'll be buying a Dannii dress at

By Pat McNulty


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