The Victoria’s Secret supermodel is everywhere at the moment, she’s been signed as Megan Fox's replacement in Transformers 3, and now Rosie Huntington-Whitely is fronting Burberry's first ever fully interactive campaign.
Not a label to fall behind in the technology stakes, British brand Burberry has announced an entirely interactive advertising campaign. Launching in July, images and videos can be rotated, paused and dragged bringing shoppers closer to the campaign's cast and Burberry's latest collection.
Gorgeous Rosie strikes sultry poses sporting Burberry's new collection including leather and sheepskin, inspired by aviator chic, in a series of images co-starring models, actors and musicians shot by Mario Testino.
Creative Director Christopher Bailey said: ‘This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterised by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.’
The cast includes up and coming actor Douglas Booth, and musician Gwilym Gold amongst others. You might notice Burberry's favourite poster girl Emma Watson is no where to be seen – she’s taking a break from modelling duties to concentrate on other acting projects while she studies at Brown University in the US.
By Leanne Bayley