Google Finally Embraces Emoji Feminism...

Google Finally Embraces Emoji Feminism...

...and the world wonders what took them so long.

Now HERE'S a newsflash: Google engineers have designed a set of 13 emojis that represent women at work - as opposed to women painting their nails, getting married, cutting their hair, having a facial, or can-can dancing dressed as playboy bunnies. Hurrah!

The designs were unveiled at the Unicode Consortium, a body that approves emojis (yes, such a thing really does exist), and the team said they hoped these samples would "empower young women (the heaviest emoji users) and better reflect the pivotal roles women play in the world".

They added: "Our proposal is to create a new set of emoji that represents a wide range of professions for women and men with a goal of highlighting the diversity of women's careers and empowering girls everywhere.

"The global women's equality movement is growing, so the time to create these emoji is now."

So, what are the new additions? The collection includes a surgeon, scientist, engineer, university graduate and businesswoman. It is hoped they will be approved by the end of the year.

According to Google experts, women under 30 are the most frequent emoji users “by far” which makes this gap in representation so surprising and has left us with one niggling question:

What took so long?


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