Essena O'Neill ditched all her social media channels

Could you do the ultimate digital detox?

From lazy Sundays in silky negligees to weekend shopping in six-inch heels, Instagram doesn’t always tell the full story behind the picture. For every selfie posted, 100 poses have been ditched to get the perfect flat stomach, and one Australian teen has had enough of faking her body shape for likes.

18 year old Essena O’Neill, who has over 729k Instagram followers and counting, has quit all her social media channels to launch the Let’s Be Game Changers website, encouraging social media addicts to stop posting pushed-up poses for Instapopularity. Her biggest concern? Girls as young as 12 who think sexy pictures are the only way to be popular.

Last week, with over 570k followers on Instagram, 250k subscribers on YouTube and 60k viewers on SnapChat, Essena deleted or disrupted all her social media channels, ditching SnapChat and Tumblr for good, and renaming her YouTube and Instagram channels Social Media Is Not Real Life.

She posted “I’m quitting [social media]. Deleted over 2000 photos here today that served no real purpose other than self promotion. Without realising, I’ve spent majority of my teenage life being addicted to social media, social approval, social status and my physical appearance”. Talk about a digital detox.

You can still scroll through 100 of Essena’s selfies on Instagram, but make sure you check out the captions. Gone are the #Instagoals and happy emojis, replaced by Behind The Image captions, aka what was really going on.

Think make-up applied just for photos, padded bras and strategic body positions – we’ve all been there, haven’t we?

Essena, we totally get you. While we don't think we'll be quitting Instagram for good anytime soon, we know that likes aren’t the only way to be happy. And for those who do want to appear offline for a while, might just change your life.

Could you log out of social media for good? Let us know below!