Not only are fans willing to wait hours to catch a glimpse of the Twilight stars, write ‘bite me’ on their faces and see the special midnight screening of New Moon, but Twi-hards now want to look just like the on-screen vamps by buying pale make-up.
Sales of pale make-up rose 200 per cent over the past month according to online beauty show FeelUnique.com. Their best-selling product was a fine, pale pink illuminating powder by Bare Escentuals called Mineral Veil.
Sales of other rose, ivory and milky-white make-up products have also risen in the run-up to the UK release of New Moon on 20 November.
By Georgie Hindle