People Tree

Emma Watson


It’s seems like only yesterday young Hermione Granger was boarding the train for Hogwarts for the first time – and now the actress who portrays her, Emma Watson, is all grown-up and a fully fledged fashionista.

We at InStyle have been falling under Emma’s fashion spell for a while and now, following her appointment as the face of Burberry’s a/w 2009 campaign, comes word that she’s going from disapparating to designing.

The actress has rocked looks from Chanel and Burberry to new labels such as William Tempest; now she’s acting as “creative advisor” and waving her designer wand on a range with Fair Trade brand People Tree.

People Tree – a brand that’s worked with high-street miracle-worker Jane Shepherdson – and Emma’s capsule range is aimed at 16-24 year olds, taking influences from festivals, London and the south of France:

"I wanted to help People Tree produce a younger range, because I was excited by the idea of using fashion as a tool to alleviate poverty. It has been the most incredible gap year project,” says the actress.

Launching in February next year, expect jersey T-shirts, dresses, trousers, skirts and knitwear, all made from 100 per cent organic and Fair Trade cotton. Now that’s what we call fashion magic.

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For more information, visit People Tree Youth.

By Harriet Reuter Hapgood