In celebration of Fashion's Night Out, Browns boutique asked their top designers to work as shop assistants for the night serving customers.
Marios Schwab and Henry Holland worked the tills, Roksanda Ilincic, she of the jewel-hued gowns, played personal shopper and Antonio Berardi, Jonathan Saunders, the Felder Felder girls and jewellery designers Bex Rox and Lara Bohinc all lent a hand.
Pixie Geldof and model turned designer Ben Grimes were also on hand to help customers style their looks.
Finally, as the night wound down, the designers climbed into the front window for a photo op and an unforgettable window display... Mrs B, legendary proprietor of the Browns and Browns Focus boutiques and champion of British fashion was cajoled into posing in front of the group as the crowds in South Molton Street erupted into applause.
Roll on London Fashion Week!
By Pat McNulty