David Beckham has already been immortalised around London and projected on The White Cliffs of Dover sporting nothing but his underwear, and next, the biggest states in the US will be treated to a larger than life glimpse at Beckham in his briefs.
To celebrate the success of his underwear range for H&M Bodywear, nine 10-foot tall statues of Becks will be erected throughout New York, Los Angeles and San Francisco from Thursday through to Sunday this week.
After the four day period, the statues will be re-housed inside the three cities' flagship stores.
It's also been reported that those who snap the statues on Instagram and tweet them with the hashtag #HMBeckham will be entered into a prize draw with a chance to win a mini version of the Becks statues, a shopping spree or even underwear signed by Becks.
We're almost tempted to book a last minute flight...
By Hayley Spencer