David Beckham's H&M Bodywear campaign lights up the White Cliffs of Dover

David Beckham's H&M Bodywear campaign lights up the White Cliffs of Dover
H&M

Giant images from David Beckham's underwear collection with H&M were projected onto the White Cliffs of Dover

What’s better than David Beckham’s H&M underwear campaign? David’s H&M underwear campaign 110 metres tall.

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Three huge images of the football star in his briefs and boxers illuminated the White Cliffs of Dover last night to promote his Bodywear collection at H&M – if that doesn’t say welcome to Britain, we don’t know what does!

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Unfortunately, for those of you hoping this will be Britain’s own Mount Rushmore, the steamy stunt was a one time only deal. But you can see scaled down versions of the images anytime as Bodywear is available in H&M stores nationwide.

By Chelsea Asher

 
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