After promoting a string of teaser clips on his Facebook page David Beckham has finally revealed his brand new fragrance campaign pictures and video.
Entitled Classic, the new fragrance is reported to be a modern scent with "enduring style". And we were not disappointed by the video - a super-stylish sequence shot by fashion photographer Craig McDean, showing David getting dressed up with a tailor before adding his final accessory - a spritz of Classic.
Speaking of the fragrance, David commented: "I think this fragrance reflects my style because I'm very English, so I like to dress the part of an English gentleman," before going on to cite Steve McQueen as his classic fashion reference.
"You can't really fault his style, he kept it classic but at the same time distinctive and very cool… Like I said, I like to keep things quite modern but with a splash of Classic style in there. That's what it's about."
SEE MORE OF BECKS IN DAVID AND VICTORIA BECKHAM FAMILY PICTURES
Classic is David's third fragrance release to date, following Homme and The Essence, while also dominating the fragrance world with his collaborations with wife Victoria Beckham - a range of DVB fragrances including Intimately, Signature and Instinct.
Watch: Why David Beckham is our InStyle crush...