David Beckham to appear in new campaign to support young people in sports with Sky Sports Living.
David Beckham has been named as the new Sky Sports Living Ambassador where he will join them in a long-term partnership to encourage participation in sports across Britain and Ireland.
The former England captain and current Paris St-Germain player will join the likes of Jessica Ennis and Bradley Wiggins as he features in advertising promoting Sky Sport’s coverage as well as acting as a mentor to young people, supporting them by offering coaching and inspiration.
SEE DAVID ACCEPTING SPORTS SPECTAULAR AWARD
The 37-year-old footballer and father of four said of the partnership: “I've always been passionate about the importance of sport in the lives of young people. It's not all about winning; just getting involved in sport gives you confidence and skills for life. I was lucky to have someamazing role models when I was younger, and I'm excited about the opportunity to work with Sky to pass on some of that knowledge to the next generation."
By Bernadette Cornish