David Beckham has been named as the new Sky Sports Living Ambassador where he will join them in a long-term partnership to encourage participation in sports across Britain and Ireland.
The former England captain and current Paris St-Germain player will join the likes of Jessica Ennis and Bradley Wiggins as he features in advertising promoting Sky Sport’s coverage as well as acting as a mentor to young people, supporting them by offering coaching and inspiration.
SEE DAVID ACCEPTING SPORTS SPECTAULAR AWARD
The 37-year-old footballer and father of four said of the partnership: “I've always been passionate about the importance of sport in the lives of young people. It's not all about winning; just getting involved in sport gives you confidence and skills for life. I was lucky to have someamazing role models when I was younger, and I'm excited about the opportunity to work with Sky to pass on some of that knowledge to the next generation."
By Bernadette Cornish