The glamorous Girl Aloud won our hearts from the word go when she joined X Factor as a judge; from her warm manner, to the heart-felt mentoring and that fabulous hair; Cheryl Cole quickly became the nation's sweetheart.
And now L'Oréal Paris, knowing a good hairstyle when they see one, have signed her up as their latest ambassadress. Naturally, Cheryl is thrilled;
"It's an honour to join the list of glamorous and successful spokespeople associated with the brand. I have always wanted to say the iconic phrase 'because you're worth it' so to be given that opportunity is absolutely amazing. Every woman has the right to feel beautiful and L'Oréal Paris makes that aspiration achievable," says Cheryl.
Expect to see her flicking those long locks in an Elvive ad in the not-so-distant future.
By Pat McNulty