Cara Delevigne is the new face of Pepe Jeans

Cara Delevigne is the new face of Pepe Jeans
Pepe Jeans

Cara Delevingne shows off Pepe Jeans' true blues in their Spring Summer '13 fashion campaign…

Model of the moment Cara Delevingne follows in the footsteps of Alexa Chung and Sienna Miller as the latest face of fashion label Pepe Jeans.

The shoot marks the jean label's 40th anniversary, and has been shot in Notting Hill where it first originated as a Portabello Market stall.

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Snapped by fashion photographer Josh Olins, Cara wears ripped skinnies, Western shirts, tribal-print shorts and slogan tees. in keeping with the label's care-free feel, she's styled with a barely-there make-up look and tousled locks.

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Of her latest gig, Cara says: ""I'm very happy to be part of the team, considering the line-up before me. Alexa and Sienna are also great friends of mine."

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