Sasha Baron Cohen aka Bruno has landed! If you think Borat was a success, well pay attention, as the new mockumentary, Bruno featuring Sasha as an uber gay Austrian fashionista, is set to make film history.
The movie which took in nearly half of it's weekend total on the Friday alone, reached record breaking sales in North America, taking 30.4 million dollars, equivalent to 18.7 million pounds, outperforming the opening of hit film Borat. As Paul Dergarabedian, box office analyst for Hollywood.com commented, "Normally, you expect the film at least to be even on Saturday or above compared to Friday, because Saturday is the biggest movie-going day of the weekend. It's going to be interesting to see how it does over the long run."
Bruno currently stands in number one position on the US and Canadian box office chart, beating cartoon Ice Age: Dawn of the Dinosaurs and Transformers: Revenge of the Fallen.
While Bruno has clearly made it stateside, what about here in the UK? Jonathan Ross reported on twitter after seeing the film "we've just got back from seeing Bruno. Was very funny, not as funny as Borat, but funny." Well, if his hilarious worldwide premiere is anything to go by - check out the Bruno premiere pics here - we fully expect to be falling off our seats in hysterics!
By Beatrix Zwart