After revealing she is to shut her much talked about website Preserve, Blake Lively has taken to Instagram to thank fans for their well wishes.
'Thank you guys for your support every step of the way in the @preserve_us adventure,' she wrote alongside a snap on Instagram of herself on what looks like a Perserve shoot. 'I couldn't be more grateful!! One day I'll stop wearing so many hats'.
It’s hard to believe that is was just one year ago that Blake Lively officially joined the celebrity lifestyle website club when she launched Preserve. And although her intentions were honourable to say the least, the launch of the online destination resulted in hoards of Goop comparisons the world over and, in a classic case of cyber bullying, became the brunt of many cruel jokes.
While we have to admit that we only visited the site a handful of times (sorry Blake), the 28-year-old actress’s back was up against the wall from the get go.
After receiving a barrage of abuse, Blake revealed that the site was set live MONTHS before its scheduled date to coincide with accompanying magazine coverage.
She detailed that she wasn't satisfied with the site, and that dissatisfaction is what led her to announce in TIME that she's shutting it down completely on October 9th 2015, and we feel just awful for her. However, she doesn’t want our pity. Or anyone else’s for that matter.
Citing her reasons for its closure, the Age of Adaline said that Preserve ‘never caught up to its original mission. It's not making a difference in people's lives, whether superficially or in a meaningful way. And that's the whole reason I started this company, not just to fluff myself, like, 'I'm a celebrity! People will care what I have to say!’’
So committed to the site’s success, Blake went on to announce her pregnancy via its digital pages and championed small brands that she had worked on collaborations with.
Blake went on to muse that ending it is ‘very exciting and it's also incredibly scary. I never thought I would have the bravery to actually do that, to take the site dark and to say, 'You know what? I haven't created something that is as true and impactful as I know it can and will be.' And I'm not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of.’
As far as the haters are concerned, she’s not been left too disheartened. Like a phoenix rising from the ashes (in couture, natch), she has plans to revisit her vision in the future.
She said: ‘I'm going to take this hit, and the only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have that plan. And I'm so excited about it, and that's what gave me the courage to do this, to say, 'You know what, I'm going to give myself one more shot at this, and I really have to do it as well as I can do it this time.' And that is the only thing that will impact people. And that's what I'm doing. And I'm totally terrified out of my mind! I've asked my assistant to just play 'Shake It Off' on a loop—it feels really good to listen to it on a loop!’
Proof that if there’s anyone you want around to do some consoling, it’s T-Swift.
Finishing off the interview, Blake revealed she knows all to well that she’ll receive backlash from the shut-down. She said: ‘The news will blow up and I'll look like a jerk and everyone will be really horrible. And then the new news will come out and I'll look like a hero and everyone will be really nice, and then the new site will come out and half will be nice and half will be mean again. I mean, champagne problems—thank God these are the things I get to complain about.’
#ChampagneProblems is our new favourite hashtag. Hands down.
While this has no doubt been an incredible tough decision for Blake to make, we know she’ll give ‘em hell, next time around.