This morning Beyonce invited us to #BeyHereNow for a big announcement. When the clock struck 14:00 hours those who headed to her Tumblr were privy to a video showcasing a brand new track and a look back at some of her most iconic outfits.
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The collaboration with Pepsi MAX, for whom Beyonce is global ambassador, plays out to the soundtrack of her latest song, Grown Woman. The ad, entitled Mirrors, sees Beyonce look back into her past as some of her fiercest video looks and dance moves are reflected at her, including her costumes from Bootylicious, Sasha Fierce and Crazy In Love.
Closing the minute-long ad, Mrs Shawn Carter gives a nod to the brand's 'Live For Now' slogan by saying: "Embrace your past, but live for now."
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Of making the video, she shares: “I had so much fun collaborating on this campaign with Pepsi. I got to re-live some of my favourite past characters and looks. It was the first time I saw those costumes in years and it was very emotional."
I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today.”
Loving your work, Beyonce.
Check out the Mirrors video at youtube.com/pepsi
WATCH BEYONCE TALK ABOUT HER ROLE IN EPIC...