Beyoncé knows how to do an album release.
The Beyhive have been in an absolute frenzy since it was announced that the 34-year-old singer was to debut a 'World Premiere Event' on HBO on April 23rd, and this weekend's Lemonade launch did not disappoint. There was music, there was fashion, there was even fire and a whole lot of pot-stirring from Queen Bey - but if you're still confused as to what it all means, let's break it down...
Rumours about a new album had been circulating around the hive for yonkers, and they turned out to be 100% true. Just like 2013's surprise Beyoncé album, Lemonade is a 'visual album' with a fully-fledged music video for each of the 12 tracks. Those videos run like a short movie, which aired on HBO in a special one-hour special, and have since set the internet alight.
The album tells the story of a woman scorned in love (more on that later...), with videos showing Beyoncé get sad, mad and very angry - Hold Up is basically Beyoncé smashing up the city with a baseball bat in yellow Roberto Cavalli ruffles. She also sports Yeezy, Gucci and Yousef Al Jasmi with Serena Williams.
Collaborations come from Kendrick Lamar, Jack White, James Blake and the Weekend, while there are also political statements, a powerful tribute to the #BlackLivesMatter movement, personal home footage of a heavily pregnant Bey, baby Blue, Solange and Jay Z.
Read More: How Much Is Beyoncé Worth?
Ahh, yes, Jay Z. If we were him, we'd be working very hard to get back in Beyoncé's good books right now. Lemonade is either Beyoncé airing Jay's dirty laundry (this album has done nothing to quash those affair rumours...) or creating a very believable character of a woman with an unfaithful husband. Throughout Lemonade, Bey whispers 'are you cheating on me', shouts 'you gon' lose your wife' and, easily the most quoted lyric of the album so far, 'He only want me when I'm not on there / He better call Becky with the good hair'.
Becky, who's Becky?! Rumour has it (and has had it for the past three years, in fact) that Becky is actually American fashion designer Rachel Roy, who used to be married to Jay's business partner Damon Dash. In true fandom form, Rachel has had to make her Instagram page private to stop the influx of lemon emojis on her page - but not before posting an image with the caption 'Good hair don’t care, but we will take good lighting, for selfies, or self truths, always. live in the light #nodramaqueens'. Awks.
What's even more awkward is the confusion between Rachel Roy and TV chef Rachael Ray, who had to take a lot of bashing from the Beyhive on her own Instagram page. Poor girl.
Whether or not Lemonade is a scathing attack on cheating Jay Z, it's sure to make him a lot of money - the album is streaming exclusively on his music service, Tidal. Watch the trailer below...
Lemonade is available to stream and download on Tidal now, and is aparently coming on iTunes soon...