'On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!' Jay Z wrote.
He prefaced his announcement with the statement: 'Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.'
But with the 22nd day being Christmas, we don't know whether the Carter-Knowles will be tucking into a turkey or sticking to their new plant-based diet.
And, seeing as he's new to the vegan way of life, Jay Z has made a plea to committed vegans everywhere who may be able to help him out with some good new restaurants. 'Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…'
Jay Z signed off his announcement with an important after thought, which read: 'B is also joining me.'
Good luck to them both. Let's hope there aren't too many festive snacks around to tempt them...
By Olivia Marks